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Ogula amafuna kukhazikika, koma sakufuna kusocheretsedwa.Innova Market Insights ikuti kuyambira chaka cha 2018, zonena zachilengedwe monga "carbon footprint," "kuchepetsa kuyika," komanso "zopanda pulasitiki" pazakudya ndi zakumwa zawonjezeka pafupifupi kawiri (92%).Komabe, kuchuluka kwa chidziwitso chokhazikika kwadzetsa nkhawa zokhudzana ndi zomwe sizinatsimikizidwe."Kuti titsimikizire ogula omwe amasamala zachilengedwe, tawona kuwonjezeka kwa zinthu zomwe zimaperekedwa m'zaka zingapo zapitazi zomwe zimalimbikitsa malingaliro a ogula ndi zonena" zobiriwira zomwe sizingakhale zotsimikizirika," adatero Aiyar."Pazinthu zomwe zili ndi zotsimikizika zokhudzana ndi kutha kwa moyo, tipitilizabe kuyesetsa kuthana ndi kusatsimikizika kwa ogula pakutayira koyenera kwa zotengera zotere kuti tilimbikitse kuwongolera zinyalala."Oyang'anira zachilengedwe akuyembekeza "kutsutsa milandu" kutsatira kulengeza kwa UN kuti akhazikitse mgwirizano wapadziko lonse wa kuipitsidwa kwa pulasitiki, pomwe olamulira akuletsa kutsatsa kwabodza monga momwe makampani akuluakulu amafunira kuyeretsa zinyalala zapulasitiki.Posachedwapa, McDonald's, Nestle, ndi Danone adanenedwa kuti sanatsatire zolinga za ku France zochepetsera pulasitiki pansi pa lamulo la "ntchito yoyang'anira".Kuyambira mliri wa COVID-19, ogula amakonda kuyika mapulasitiki.

Chifukwa chaukhondo wokhudzana ndi mliriwu, malingaliro odana ndi pulasitiki adazilala.Pakadali pano, European Commission idapeza kuti opitilira theka (53%) lazinthu zomwe zidawunikidwa mu 2020 zidapereka "zidziwitso zosadziwika bwino, zosokeretsa, kapena zopanda umboni zokhudzana ndi chilengedwe cha chinthu".Ku UK, Competition and Markets Authority ikufufuza momwe zinthu "zobiriwira" zimagulitsidwa komanso ngati ogula akusocheretsedwa.Koma machitidwe otsuka obiriwira amalolanso kuti anthu oona mtima apereke ziganizo zovomerezeka mwasayansi ndi kulandira chithandizo kuchokera ku njira zowonekera komanso zoyendetsedwa bwino monga mapulasitiki apulasitiki, ena akuganiza kuti talowa "m'dziko la post-LCA."Ogwiritsa ntchito padziko lonse lapansi akufuna kuti pakhale zowonekera pazolinga zokhazikika, pomwe 47% akufuna kuwona momwe chilengedwe chimakhudzidwira ndi kuchuluka kapena magiredi, ndipo 34% akuti kuchepa kwa kuchuluka kwa carbon kungakhudze zosankha zawo pakugula.